About - Urban Feline

Ethical furnishings for the modern cat

Welcome to Urban Feline's Etsy Store!
We are located in San Diego CA, and offer free local pick-up. Contact us for more details on how to save on shipping and schedule your order today!

OUR PRODUCTS are appealing to felines in nearly every way.
Using only the highest quality materials - responsibly sourced wood, 100% recycled cores and padding - we've taken form and function, wrapped it in elegance and sprinkled it with love. Our goal is simple - enhance the feline/human experienc.

Aportion of every sale continues our ReachOut 2 Paws (RO2P) initiative. Enrich your cat's life, improve their health, be green, and give back - all at the same time!

ABOUT US:
Urban Feline, or UFĂ© (yoo-fee) for short, is a charitable company with ethical business and manufacturing practices.

We will seek to continuously improve our organization, while growing our cause. We will strive to offer the most responsibly sourced products, without compromising quality or service. We will focus on creating feline-centric products, using anatomy, physiology and psychology to achieve the epitome of functional feline products.

Made to the highest quality standards, ensuring you and your feline(s) will enjoy your UFernelia for years to come. We stand behind our name with a 1-year Warranty, guaranteeing your products are free of defects or flaws. If you ever have an issue, contact us and we'll either fix it or replace it. Message us for more details regarding our Warranty policy.

FOR SEVEN YEARS we've been collaborating with various local shelters to improve the lives of cats while developing our products to withstand the high-stress demands of Shelter Cats. In 2017, we're very happy to share that our designs have been improving the lives of these shelter cats while helping them to find happy homes for over five years.

OUR STORY...
In May of 2005, an adorable pair of kittens were just pulling up to their new home. It was their first time leaving the shelter since they arrived just after birth. Their names are Cheeto and Leyla, only 2 lbs each... Cheeto is a short-hair Mackerel tabby (male). Leyla is a short-hair Bicolor black and white female. They were not from the same mother, but they could not have been closer siblings.

A week earlier...
Like most new pet owners, I couldn't believe how quickly and deeply I fell in love with my new companions... it took longer for me to walk into the shelter than it did for me to ID Cheeto and Leyla. It was love at first sight. Cheeto climbed up my shirt and onto my shoulder, while Leyla hugged on tightly to my shirt and meowed at me with the most adorable eyes and pink nose.

I melted... and loved every moment of it. But I couldn't take them home yet, I had to wait a little while longer so they could grow up enough to be spayed and neutered. So a week later I came back to pick them up.

It only took a day or two for me to notice that Cheeto was fearless of loud things. Then I noticed that his ears never moved, while Leyla's were constantly pinpointing noises. Leyla also spent a lot of time licking the inside of Cheeto's ears. That's when it hit me... Cheeto was deaf.

This left me with a tough decision. I'd never considered keeping a cat indoors, but I'd never considered having a deaf cat either. What to do? A car, a dog or even a bicycle could end badly for him, and it would only have to happen once. So I decided to keep him indoors, and if he couldn't go out then neither could Leyla.

I wanted to make up for this, so I visited some pet stores and checked out all the different furniture options. I realized that my options at the store weren't necessarily all that great, so I decided to make my own cool cat stuff... using those same designs but with a twist. It was awesome to watch them climb on their post before it was even completed.

They really enjoyed their cat post, and played on it every single day. It was great, but six months later the cool cat post was shredded. In a way, it was a good thing... they really used it! Yet, in another way, it wasn't so good. They were tearing it to pieces!

By 2013 we had registered our brand and slogan, and by the end of 2014 our patent for the Caribbean Palm CatTree had been approved and filed by the USPTO. In early 2016 we launched a Kickstarter campaign, which despite not meeting the goal was an excellent growth process, and by the end of 2016 we had produced our very first catalog, which came out amazing.

Now, in 2017, we're very proud to announce that we're officially open for Retail.
Come April, our very first order of Caribbean Palms and Penthouses are still going strong... after 6 long years of daily use. Since December 2016 we've sold over 50 Wall Condos and 6 Caribbean Palms, improving the lives of cats from California all the way down to Florida and up to New York! We're excited to be releasing our most recent production batch, and look forward to all of the wonderful pictures from happy felines everywhere!

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